PRIVACY

Data protection

Responsible:

Please enter the person responsible for the website content here

According to § 5 TMG:

Contact:

Anke Höhne

Herderstrasse 19

64319 Pfungstadt

DATA PROTECTION

1 INTRODUCTION

With this information we inform visitors and users of the website about the type, scope and purpose of the processing of personal data when visiting the website or using the services provided on it. We also provide information on the rights that data subjects have due to data processing.

The website can be visited without personal data being collected. However, it may be necessary to process personal data in order to use some of the services offered on the website. The processing takes place either on the basis of a legal standard of permission or, in the event that a legal standard of permission does not exist, on the basis of consent that has been obtained from the person concerned beforehand.

2 DEFINITIONS

The following information and explanations are based on the terms of the General Data Protection Regulation (GDPR):

2.1 PERSONAL DATA

Personal data is all information that relates to an identified or identifiable natural person (hereinafter "data subject"). A natural person is regarded as identifiable who, directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier or one or more special features that express the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person can be identified.

2.2 PROCESSING

Processing is any process carried out with or without the help of automated procedures or any such series of processes in connection with personal data such as the collection, recording, organization, ordering, storage, adaptation or change, reading, querying, use, Disclosure through transmission, distribution or any other form of provision, comparison or linking, restriction, deletion or destruction.

2.3 RESTRICTION OF PROCESSING

Restriction of processing is the marking of stored personal data with the aim of restricting their future processing.

2.4 PROFILING

Profiling is any type of automated processing of personal data that consists of using this personal data to evaluate certain personal aspects relating to a natural person, in particular aspects relating to work performance, economic situation, health, personal To analyze or predict the preferences, interests, reliability, behavior, whereabouts or relocation of this natural person.

2.5 PSEUDONYMISIERUNG

Pseudonymization is the processing of personal data in a way in which the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is stored separately and is subject to technical and organizational measures that guarantee that the personal data cannot be assigned to an identified or identifiable natural person.

2.6 RESPONSIBLE OR RESPONSIBLE FOR PROCESSING

The person responsible or the person responsible for the processing is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data. If the purposes and means of this processing are specified by Union law or the law of the member states, the person responsible or the specific criteria for his appointment can be provided for in accordance with Union law or the law of the member states.

2.7 CONTRACT PROCESSER

Processor is a natural or legal person, authority, institution or other body that processes personal data on behalf of the person responsible.

2.8 RECIPIENTS

Recipient is a natural or legal person, authority, institution or other body to which personal data is disclosed, regardless of whether it is a third party or not. However, authorities that may receive personal data as part of a specific investigation according to Union law or the law of the member states are not considered recipients.

2.9 THIRD PARTY

A third party is a natural or legal person, public authority, agency or body other than the visitor to the website, the person responsible, the processor and the persons who are authorized to process the personal data under the direct responsibility of the person responsible or the processor.

2.10 CONSENT

Consent is any voluntary, informed and unmistakable declaration of will in the form of a declaration or other unequivocal affirmative action with which the person concerned indicates that he or she agrees to the processing of his or her personal data.

3 RESPONSIBLE FOR DATA PROTECTION

The following body is responsible for data protection:

Stefan Barth

Virchowstr. 33

datenschutz@stefan-barth.com

4 COOKIES

So-called cookies are used on the website. Cookies are text files that are stored on the computer system

Many cookies contain a unique identifier consisting of a string of characters that can be used by the system to recognize users. This is used to adapt the website to the respective visitor individually and in a user-friendly manner.

There are different types of cookies. Most cookies are deleted from the hard drive at the end of the browser session (so-called session cookies). Other cookies remain on the computer and enable the computer to be recognized the next time you visit (so-called permanent cookies). These cookies are used, for example, to greet you with your individual user name and make it unnecessary, for example, to re-enter user names and passwords or to fill out forms

If the use of cookies is not desired, the visitor can prevent the use of cookies by preventing the setting and storage of cookies in the settings of his browser. Existing cookies can also be deleted at any time in the settings. This is possible in all common internet browsers.

In the event that the visitor to the website has prevented the setting of cookies in the settings, not all functions of the website may be fully usable.

Third-party cookies are generally not used.

5 COLLECTION OF DATA AND INFORMATION

When the website is called up, general data and information are collected, which are stored in log files on the server.

This includes data on the browser type and version of the browser used, the operating system with which the website is accessed, the website from which the visitor accesses the website, the subpages that the visitor calls up, the date and time of the Access, the IP address, the Internet service provider and other similar data and information that serve to avert danger in the event of attacks on the IT system.

In no case will conclusions be drawn about the person of the visitor. Rather, the information is required so that the content of the website can be displayed correctly. The data is also collected in order to have the information available in the event of a cyber attack that is required for criminal prosecution by the responsible law enforcement authorities.

In any case, the data is anonymously collected and stored separately from other personal data, which may be collected elsewhere in compliance with the statutory data protection requirements.

6 POSSIBILITY TO REGISTER

It is possible that visitors and users register on the website.

The type, scope and content of the data that are collected in the process result from the input mask. In any case, the data collected will be collected and stored exclusively for our own purposes in order to be able to carry out processing operations initiated by the visitor.

When registering, the IP address, the date and time of registration are saved. This is done for the purpose of preventing misuse of the services provided and, if necessary, to be able to investigate any criminal offenses. In principle, the data will not be passed on to third parties. The data will only be passed on if there is a legal obligation to pass it on or if it is used for criminal prosecution.

Insofar as information can be provided voluntarily during registration, it will only be used for the purpose of offering the visitor to the site content or services that can only be offered to registered users. The data collected during registration can be changed or completely changed at any time. The data can also be deleted at any time.

Registered users have the right at any time to send a request to the operator of the website in order to receive information about which data is stored about him. Registered users also have the right to request the correction or deletion of their data at any time. In the event that the data must be stored due to legal regulations, the data will be blocked until the retention period expires, so that data processing can no longer take place and the data can only be processed for the purpose for which the retention obligation exists.

7 NEWSLETTER

If there is a possibility to subscribe to a newsletter on the website, personal data will be collected. The type, content and scope of the data result from the relevant registration mask.

In order to avoid that third-party data is used when registering, a confirmation e-mail is first sent to the e-mail address provided, which contains a link with which the recipient confirms the registration to receive the newsletter. As a result, we receive a message that the registration for the newsletter has been confirmed. Only then will newsletter messages be sent to the registered email address.

When registering for the newsletter, the IP address and the date and time of registration are saved. The survey therefore serves both to prevent abuse and to provide legal protection.

The personal data collected when registering for the newsletter will only be used to send newsletters.

The data will not be shared with third parties. Registration for the newsletter can be revoked at any time. To this end, every newsletter contains a link with which the cancellation of the registration is transmitted to our system.

8 CONTACT VIA THE WEBSITE

Due to legal regulations, the website contains information that enables quick electronic contact or direct communication with the operator of the website.

In the case of contacting z. The transmitted personal data are automatically saved, e.g. by email or via a contact form.

In any case, the data will only be processed for the purpose resulting from the establishment of contact and will generally not be passed on to third parties, unless the disclosure is necessary for processing the contact.

9 COMMENT FUNCTION

If there is the possibility of leaving individual comments on the website, the comment itself as well as the time at which the comment was entered and the pseudonym chosen by the user will be saved and published. The IP address is also logged.

The data is saved for security reasons and in the event that the comment violates the rights of third parties or illegal content is published. A transfer to third parties does not take place, unless the transfer is required by law or is necessary for legal defense.

10 ROUTINE DELETION AND BLOCKING OF PERSONAL DATA

Personal data is only stored for the period as long as this is necessary for the respective purpose of processing or due to legal requirements.

After the purpose has been achieved or the statutory retention period has expired, the personal data is routinely deleted in accordance with the statutory provisions. If the intended purpose of processing has been achieved, but the data may not yet be deleted due to legal requirements, the data will be blocked.

11 LEGAL BASIS FOR PROCESSING

11.1 THE DATA PROCESSING IS BASED ON ART. 6 ABS. 1 GDPR. AFTER THAT DATA PROCESSING IS PERMITTED IF THIS

takes place with the consent of the data subject; for the fulfillment of a contract to which the data subject is a party, or for the implementation of pre-contractual measures is necessary; is necessary for the fulfillment of a legal obligation; is necessary for the vital interests of the visitor to the website or of another natural person to protect; is necessary to safeguard the legitimate interests of the person responsible or a third party, unless the interests or fundamental rights and freedoms of the visitor to the website, which require the protection of personal data, outweigh them, especially if it is a child.

11.2 IF THE DATA PROCESSING CANNOT BE BASED ON ANY OTHER LEGAL BASIS, THE DATA PROCESSING WILL IN PRINCIPLE ONLY BE CARRIED OUT WITH THE CONSENT OF THE DATA SUBJECT, WHICH IS PROCESSED BY THIS BEFORE THE BEGINNING OF THE PROCESSING.

11.3 IF THE DATA PROCESSING IS BASED ON A LEGITIMATE INTEREST, BEFORE THE PROCESSING BEGINS, IN ADDITIONAL WEIGHING WITH THE INTERESTS OF THE DATA SUBJECT, WHO NEED TO PROVIDE DATA PROCESSING FOR THE PROCESSING OF THE DATA, NEED TO BE EXCLUDED. IN THIS CASE, IT IS NORMALLY NOT SUFFICIENT. Rather, it is necessary that the company, its employees, or its shareholders or shareholders must have significant interests. THE OWNERS ARE DIRECTLY AFFECTED BY THE DATA PROCESSING.

12 RIGHT TO INFORMATION AND CORRECTION PERSONS WHOSE DATA IS PROCESSED HAVE A LEGAL RIGHT TO INFORMATION, CORRECTION AND DELETION OF THEIR DATA. THE RIGHTS MAY BE ALERTED AT ANY TIME BY SUBMITTING A REQUEST TO THE RESPONSIBLE FOR DATA PROTECTION OR THE MANAGEMENT.

In the event of a request for information, information must be provided about the following content:

Processing purposes; categories of personal data that are processed; recipients or categories of recipients to whom the personal data have been disclosed or are still being disclosed, in particular to recipients in third countries or international organizations; if possible, the planned duration for which the personal data is to be provided or, if this is not possible, the criteria for determining this duration; existence of a right to correction or deletion of the personal data concerning you or of restriction of processing by the person responsible or a right to object to this processing; existence of a right to lodge a complaint with a supervisory authority; if the personal data are not collected from the data subject: all available information about the origin of the data; existence of automated decision-making including profiling in accordance with Article 22 (1) and (4) GDPR d - at least in these cases - meaningful information about the logic involved and the scope and intended effects of such processing for the data subject; Transfer of data to a third country or to an international organization as well as the appropriate guarantees in connection with the transfer.

In the event of a request for correction, incorrect data must be corrected or completed.

13 RIGHT TO DELETION

In the event of a request for deletion, the relevant personal data must be deleted immediately,

if the personal data have been collected or otherwise processed for purposes for which they are no longer needed; the data were collected solely on the basis of the consent of the person concerned, which the person concerned has revoked; the person concerned objected to in accordance with Art. 21 GDPR commences processing and, in the event of revocation according to Art. 21 Paragraph 1 GDPR, there are no overriding legitimate reasons for processing; the personal data has been processed unlawfully; deletion is required by law.

In the event that the data to be deleted has been made public, appropriate measures will be taken in accordance with Art. 17 Para. 1 GDPR, taking into account the available technology and the implementation costs, to inform third parties who process the published personal data about the deletion request in To take note.

14 RIGHT TO RESTRICTION OF PROCESSING

The person concerned has a legal right to demand the restriction of the processing of his data if he disputes the accuracy of the personal data or has lodged an objection in accordance with Art. 21 Paragraph 1 GDPR. In this case, the processing must be restricted for a period that is necessary to check the accuracy of the personal data or to determine whether there are reasons for the data processing that outweigh the interests of the person concerned. If the processing is then unlawful and the data subject refuses to delete his or her data, he can instead request that the processing of his data be restricted.

The processing of the data must also be restricted if it is no longer required for the purpose for which the data was collected, but the data still has to be retained for the establishment, exercise or defense of legal claims.

The above rights can be exercised at any time by submitting a request to the person responsible for data protection or the management.

15 RIGHT TO DATA PORTABILITY

Persons whose data are processed have a legal right to have the data transferred in a structured, common and machine-readable format or transferred to a third party without hindrance if the processing is based on consent pursuant to Art. 6 Para. 1 Letter a DS -GVO or Art. 9 Para. 2 Letter a DS-GVO or on a contract according to Art. 6 Para. 1 Letter b DS-GVO and the processing is carried out using automated procedures, unless the processing is necessary for the performance of a task which is in the public interest or takes place in the exercise of public authority which has been assigned to the person responsible.

The rights can be exercised at any time by sending a request to the person responsible for data protection or the management.

16 RIGHT TO OBJECT

Affected parties have a legal right to object to data processing at any time.

In the event of an objection, the data will no longer be processed, unless there are demonstrably compelling reasons worthy of protection for the continuation of the data processing that outweigh the interests, rights and freedoms of the visitor to the website, or the processing of the assertion, exercise or processing Serves defense of legal claims.

In the event of an objection to processing for advertising purposes, the objection generally has priority. The data will then no longer be used for advertising purposes.

The rights can be exercised at any time by sending a request to the person responsible for data protection or the management.

17 AUTOMATED DECISIONS IN INDIVIDUAL CASES INCLUDING PROFILING

Affected parties have a legal right that a decision concerning them that has legal effect is not made solely on the basis of automated processing, or that it is significantly impaired in a similar manner. This does not apply to decisions that are necessary for the conclusion or fulfillment of a contract with the data subject, or this is permissible based on legal provisions and appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the visitor to the website are included or are included express consent of the visitor to the website is given.

If the decision is necessary to conclude or fulfill a contract or if the automated decision is made with the express consent of the person concerned, appropriate measures will be taken to safeguard the rights and freedoms and legitimate interests of the website visitor, such as: B. Measures by which the person concerned can influence and intervene in the process and state his / her point of view.

If the data subject wishes to assert rights with regard to automated decisions, they can contact our data protection officer or another employee of the person responsible for processing at any time.

The rights can be exercised at any time by sending a request to the person responsible for data protection or the management.

Irrespective of this, an automated decision in individual cases and profiling does not take place.

18 RIGHT TO REVOCATION OF DATA PROTECTION CONSENT

Affected parties can revoke their consent to data processing at any time.

The rights can be exercised at any time by sending a request to the person responsible for data protection or the management.

19 USE OF ANALYSIS TOOLS AND OTHER SERVICES

Components from various third-party companies can be used on the website, with which information about visitors to the website and their surfing behavior can be recorded and analyzed, some in real time. Interactions are statistically recorded and processed in order to get an overview of the online activities of visitors and users of the website.

The use of these components serves, on the one hand, to tailor the marketing for the Internet offer to the visitors and users and thus to increase the advertising effectiveness of the Internet pages. On the other hand, this is used to identify and correct errors of a technical or other type.

The components are software components from third-party companies. Insofar as such components are used, the type, content and scope as well as the purpose of the data processing are explained and pointed out below.

The components use different types of cookies. These are also explained below. As already shown under point 4 above, the settings in the internet browser can be used to prevent cookies from being set. This prevents the components used from collecting personal data.

In addition, provider companies often provide an option to centrally object to the collection of data by their components. As far as this is possible, this is also explained below.

19.1 ADOBE ANALYTICS (OMNITURE) / ADOBE MARKETING CLOUD

The operating company is Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland. Adobe's current data protection regulations can be found at http://www.adobe.com/de/privacy.html.

Omniture is a web analytics service. Omniture sets a cookie on the user's system in which the user's IP address is stored for geolocation and range measurement. The purpose is to evaluate the user behavior of visitors and users of the website, to create reports on user activities and to provide other services related to the use of our website.

The data is anonymized before it is sent to Adobe by replacing the last digits of the IP addresses. An assignment is no longer possible for this.

In addition to the possibility of preventing the setting of cookies in the settings of the Internet browser, there is the possibility of objecting to the collection of the data generated by the Adobe cookie relating to the use of this website and the processing of this data by Adobe and such impede. To do this, the person concerned must press the unsubscribe button under the link http://www.adobe.com/de/privacy/opt-out.html, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the user's system. If the cookies are deleted on the system of the visitor to the website after an objection, the person concerned must call up the link again and set a new opt-out cookie.

With the setting of the opt-out cookie, however, there is the possibility that the Internet pages can no longer be used in full.

19.2 PRIVACY POLICY REGARDING THE APPLICATION AND USE OF AFFILINET

Affilinet is operated by affilinet GmbH, Sapporobogen 6-8, 80637 Munich, Germany. Affilinet's current data protection regulations can be found at https://www.affili.net/de/footeritem/datenschutz.

Affiliate marketing is an Internet-supported form of distribution in which advertising providers (advertisers) and providers of advertising space (publishers) on the Internet can enter into advertising partnerships via the network organized by the provider. Advertising media are displayed on the publisher's pages.

Affilinet places a cookie on the system of the visitor to the website. Affilinet's tracking cookie does not store any personal data. Only the identification number of the affiliate and the order number of the visitor to a website and the advertising material clicked are saved. The purpose of storing this data is to process commission payments that are processed via the affiliate network.

19.3 DATA PROTECTION REGULATIONS FOR THE APPLICATION AND USE OF FACEBOOK

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the person responsible for processing personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland.

The data guideline published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains which setting options Facebook offers to protect the privacy of visitors to the website. In addition, different applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

By calling up the website on which a Facebook component (Facebook plug-in) has been integrated, a representation of the corresponding Facebook component is downloaded. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook receives information about which sub-pages are visited.

If the person concerned activates one of the Facebook buttons integrated on our website, for example the "Like" button, or if the person concerned makes a comment, Facebook assigns this information to the personal Facebook user account of the visitor to the website and saves this personally Data.

In addition, the service always receives information about the visit to the website if the visitor to the website is logged in to it at the same time. This applies regardless of whether the button is clicked. To prevent this, the user must log out of the account during this time.

19.4 DATA PROTECTION REGULATIONS FOR THE APPLICATION AND USE OF GOOGLE ADSENSE

The operating company of the Google AdSense component is Alphabet Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA. Google AdSense is explained in more detail under this link https://www.google.de/intl/de/adsense/start/.

Google AdSense is an online service that enables advertising to be placed on third-party sites. Google AdSense is based on an algorithm that selects the advertisements displayed on third-party sites to match the content of the respective third-party site. Google AdSense allows interest-based targeting of the Internet user, which is implemented by generating individual user profiles.

The purpose of the Google AdSense component is to include advertisements on the website. Google AdSense places a cookie on the visitor's system of the website, which enables Alphabet Inc. to analyze the use of the website. When the website is accessed, data is transmitted to Alphabet Inc. for the purpose of online advertising and billing of commissions. Alphabet Inc. receives knowledge of personal data, such as the IP address of the visitor to the website, which Alphabet Inc. uses, among other things, to understand the origin of the visitors and clicks and subsequently to enable commission accounting.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in Internet pages in order to enable log file recording and log file analysis, whereby a statistical evaluation can be carried out. Using the embedded tracking pixel, Alphabet Inc. can recognize whether and when a website was opened by a data subject and which links were clicked on by the website visitor. Tracking pixels are used, among other things, to evaluate the flow of visitors to a website.

Via Google AdSense, personal data and information, which also includes the IP address and is necessary for the collection and billing of the advertisements displayed, is transmitted to Alphabet Inc. in the United States of America. These personal data are stored and processed in the United States of America. Alphabet Inc. may pass this personal data collected through the technical process on to third parties.

19.5 DATA PROTECTION REGULATIONS FOR THE APPLICATION AND USE OF GOOGLE ANALYTICS (WITH ANONYMIZATION FUNCTION)

The operating company of the Google Analytics component is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA. Further information and the applicable data protection regulations from Google can be found at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail under this link https://www.google.com/intl/de_de/analytics/.

Google Analytics is a web analysis service. Web analysis is the collection, collection and evaluation of data on the behavior of visitors to Internet pages. A web analysis service collects, among other things, data on the website from which a person concerned came to a website (so-called referrer), which sub-pages of the website were accessed or how often and for how long a sub-page was viewed. A web analysis is mainly used to optimize a website and for the cost-benefit analysis of Internet advertising.

The IP address of the Internet connection of the visitor to the website is shortened and anonymized by Google if the website is accessed from a member state of the European Union or from another signatory to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our website, and to provide other services related to the use of our website.

Google Analytics places a cookie on the system of the website visitor in order to enable an analysis of the use of the website. When the website is accessed, data is transmitted to Google for the purpose of online analysis. As part of this technical process, Google gains knowledge of personal data, such as the IP address of the visitor to the website, which Google uses, among other things, to understand the origin of the visitors and clicks and subsequently to enable commission accounting.

The cookie is used to store personal information, such as the access time, the location from which access was made and the frequency of visits to our website by the person concerned. Each time you visit the website, this personal data, including the IP address of the Internet connection used by the visitor to the website, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass this personal data collected through the technical process on to third parties.

In addition to the options already described for preventing cookies from being set, the visitor to the website also has the option of objecting to the collection of data generated by Google Analytics relating to the use of this website and the processing of this data by Google and to such consent impede. To do this, the person concerned must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data or information on visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google.

19.6 DATA PROTECTION REGULATIONS FOR THE APPLICATION AND USE OF GOOGLE RE-MARKETING

The operating company for the services of Google Re-Marketing is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA. Further information and the applicable data protection provisions of Google can be found at https://www.google.de/intl/de/policies/privacy/.

Google Re-Marketing is a function of Google AdWords that enables a company to show advertisements to Internet users who have previously been on the company's website. The integration of Google Re-Marketing therefore allows a company to create user-related advertising and consequently to show interest-relevant advertisements to the Internet user.

The purpose of Google Re-Marketing is to show interest-relevant advertising. Google Re-Marketing makes it possible to display advertisements via the Google advertising network or to have them displayed on other websites that are tailored to the individual needs and interests of Internet users.

Google Re-Marketing places a cookie on the website visitor's system in order to enable the website visitor to be recognized if he or she subsequently visits websites that are also members of the Google advertising network. With every visit to a website on which the Google Re-Marketing service has been integrated, the Internet browser of the visitor to the website automatically identifies itself with Google. As part of this technical process, Google gains knowledge of personal data, such as the IP address or the surfing behavior of the user, which Google uses, among other things, to display interest-relevant advertising.

The cookie is used to store personal information, such as the websites visited by the person concerned. Every time you visit the website, personal data, including the IP address of the Internet connection used by the visitor to the website, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass this personal data collected through the technical process on to third parties.

In addition to the options already described for preventing cookies from being set, the visitor to the website also has the option of objecting to interest-based advertising by Google. To do this, the person concerned must call up the link www.google.de/settings/ads from each of the Internet browsers they use and make the desired settings there.

19.7 PRIVACY POLICY REGARDING THE APPLICATION AND USE OF GOOGLE

Google is operated by Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA. Further information and the applicable data protection provisions of Google can be found at https://www.google.de/intl/de/policies/privacy/. Further information from Google about the Google 1 button can be found at https://developers.google.com/ /web/buttons-policy.

When the website is called up, a representation of the Google button is downloaded. Google receives information about which pages are being visited. More detailed information on Google is available at https://developers.google.com/ /.

If the visitor to the website activates one of the Google buttons integrated on our website and thus makes a Google 1 recommendation, Google assigns this information to the personal Google user account of the visitor to the website and saves this personal data. Google saves the Google 1 recommendation and makes it publicly available. A given Google 1 recommendation will then be used together with other personal data, such as the name of the user of the Google 1 account and the photo stored in it, in other Google services, for example the search engine results of the Google search engine, Google Account of the visitor to the website or in other places, for example on websites or in connection with advertisements, saved and processed. Furthermore, Google is able to link the visit to this website with other personal data stored by Google. Google also records this personal information for the purpose of improving or optimizing the various Google services.

19.8 PRIVACY POLICY REGARDING THE APPLICATION AND USE OF GOOGLE ADWORDS

The operating company for the services of Google AdWords is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA. Further information and the applicable data protection provisions of Google can be found at https://www.google.de/intl/de/policies/privacy/.

Google AdWords is an internet advertising service that allows advertisers to place ads in Google's search engine results as well as in the Google advertising network. Google AdWords enables an advertiser to define certain keywords in advance by means of which an advertisement is only displayed in Google's search engine results if the user calls up a keyword-relevant search result with the search engine. In the Google advertising network, the advertisements are distributed to topic-related websites using an automatic algorithm and taking into account the previously defined keywords.

The purpose of Google AdWords is to advertise the website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine and by displaying third-party advertising on our website.

If a visitor arrives at the website via a Google ad, a so-called conversion cookie is stored on their system. A conversion cookie loses its validity after thirty days and is not used to identify the visitor to the website. If the cookie has not yet expired, the conversion cookie is used to track whether certain sub-pages, for example the shopping cart from an online shop system, have been accessed on the website, to be able to understand whether the visitor has completed or canceled the purchase has.

The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for the website, to determine the success or failure of the respective AdWords advertisement and to optimize our AdWords advertisements for the future. It is not possible to identify the visitor to the site.

The conversion cookie is used to transfer personal data, including the IP address of the internet connection used, to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass this personal data collected through the technical process on to third parties.

19.9 PRIVACY POLICY REGARDING THE APPLICATION AND USE OF INSTAGRAM

The operating company for Instagram's services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA. The applicable data protection provisions of Instagram can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

Instagram is a service that allows users to share photos and videos and distribute them on other social networks.

When you visit the website on which an Instagram component (Insta button) is integrated, a representation of the corresponding component is downloaded from Instagram. Instagram receives information about which subpage of the website is visited.

If the user clicks one of the integrated Instagram buttons, the transferred data and information are assigned to the personal Instagram user account of the visitor to the website and are saved and processed by Instagram.

19.10 DATA PROTECTION REGULATIONS FOR THE APPLICATION AND USE OF LINKEDIN

LinkedIn is operated by LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible for data protection matters outside the USA. The applicable data protection provisions of LinkedIn are available at https://www.linkedin.com/legal/privacy-policy. The LinkedIn cookie policy is available at https://www.linkedin.com/legal/cookie-policy. LinkedIn is an Internet-based social network for business contacts.

When you visit the website that contains the LinkedIn plug-in, the browser downloads a representation of the LinkedIn component. In this way, LinkedIn receives information about which pages are being visited.

If the user presses one of the integrated buttons, the transferred data and information are assigned to the personal LinkedIn user account of the visitor to the website and stored and processed by LinkedIn.

In addition, LinkedIn always receives information about the visit to the website if the visitor to the website is logged into LinkedIn at the same time. This applies regardless of whether the button is clicked. To prevent this, the user must log out of the account during this time.

At https://www.linkedin.com/psettings/guest-controls, LinkedIn offers an additional option to unsubscribe from email messages, SMS messages and advertisements and to manage advertisement settings. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame, who can set cookies. Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy.

19.11 DATA PROTECTION REGULATIONS FOR THE APPLICATION AND USE OF TWITTER

Twitter is operated by Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. The applicable data protection provisions of Twitter can be found at https://twitter.com/privacy?lang=de.

Twitter is a publicly available microblogging service for the publication of short messages, which are then available to everyone. The short messages can be tagged and comments can be made on the messages via so-called hashtags, links or re-tweets.

When you visit the website that contains the Twitter plug-in, the browser downloads a representation of the Twitter component. In this way, Twitter receives information about which pages are being visited.

If the user clicks one of the integrated buttons, the transferred data and information are assigned to the personal Twitter user account of the visitor to the website and stored and processed by Twitter.

In addition, Twitter always receives information about the visit to the website if the visitor to the website is logged into LinkedIn at the same time. This applies regardless of whether the button is clicked. To prevent this, the user must log out of the account during this time.

19.12 DATA PROTECTION REGULATIONS FOR THE APPLICATION AND USE OF XING

Xing is operated by XING SE, Dammtorstrasse 30, 20354 Hamburg, Germany. The data protection regulations published by Xing, which are available at https://www.xing.com/privacy, provide information about the collection, processing and use of personal data by Xing. Xing has also published data protection information for the XING share button at https://www.xing.com/app/share?op=data_protection.

Xing is an internet-based social network for business contacts.

When you visit the website that contains the Xing plug-in, the browser downloads a representation of the Twitter component. In this way, Xing receives information about which pages are being visited.

If the user presses one of the integrated buttons, the transferred data and information are assigned to the personal Xing user account of the visitor to the website and are saved and processed by Xing.

In addition, Xing always receives information about the visit to the website if the visitor to the website is logged into Xing at the same time. This applies regardless of whether the button is clicked. To prevent this, the user must log out of the account during this time.

19.13 PRIVACY POLICY ON THE APPLICATION AND USE OF YOUTUBE

YouTube is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA. The data protection regulations published by YouTube, which are available at https://www.google.de/intl/de/policies/privacy/, provide information about the collection, processing and use of personal data by YouTube and Google.

YouTube is an Internet video portal that registered users can use to publish video clips.

When you visit the website that contains the YouTube plug-in, the browser downloads a representation of the Twitter component. In this way, YouTube receives information about which pages are being visited.

If the user clicks one of the integrated buttons, the transferred data and information are assigned to the personal YouTube user account of the visitor to the website and stored and processed by YouTube.

In addition, YouTube always receives information about the visit to the website if the visitor to the website is logged into YouTube at the same time. This applies regardless of whether the button is clicked. To prevent this, the user must log out of the account during this time.

19.14 USE OF GOOGLE WEB FONTS

The operating company for the services of Google Web Fonts is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA. Further information and the applicable data protection provisions of Google can be found at https://www.google.de/intl/de/policies/privacy/.

Google Web Fonts is a service that integrates fonts on a website. When you visit the website on which Google Web Fonts is integrated, the browser downloads the font. In this way, Google Web Fonts knows which pages are being visited.

20 PAYPAL

The person responsible for processing has integrated components from PayPal on this website. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which are virtual private or business accounts. PayPal also offers the option of processing virtual payments using credit cards if a user does not have a PayPal account. A PayPal account is managed via an email address, which is why there is no classic account number. PayPal makes it possible to initiate online payments to third parties or to receive payments. PayPal also acts as a trustee and offers buyer protection services.

The European operating company of PayPal is PayPal (Europe) S.à.rl & Cie. SCA, 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.

If the person concerned selects “PayPal” as the payment option in our online shop during the ordering process, data from the website visitor is automatically transmitted to PayPal. By selecting this payment option, the person concerned consents to the transfer of personal data required for payment processing.

The personal data transmitted to PayPal are usually first name, last name, address, email address, IP address, telephone number, mobile phone number or other data that are necessary for payment processing. Personal data related to the respective order is also required to process the purchase contract.

The purpose of transmitting the data is to process payments and prevent fraud. The person responsible for processing will transmit personal data to PayPal in particular if there is a legitimate interest in the transmission. The personal data exchanged between PayPal and the person responsible for processing may be transmitted by PayPal to credit agencies. The purpose of this transmission is to check your identity and creditworthiness.

PayPal may pass on the personal data to affiliated companies and service providers or subcontractors, insofar as this is necessary to fulfill the contractual obligations or the data is to be processed on behalf of the company.

The person concerned has the option of revoking their consent to the handling of personal data at any time vis-à-vis PayPal. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing.

PayPal's current data protection regulations can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

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